Personal Brand
Status / Active / Growing
GOATRECRUTAINER
Stories, Careers & Communities — built around people who deserve a stage.
A personal brand and platform where recruiting, storytelling, careers, community and content meet.
Project vision
What this could become.
Make people, career paths, ideas and services visible — and connect recruiting with storytelling, community and genuine human development.
Brand values
What guides the work.
- 01
Authenticity
- 02
Community
- 03
Development
- 04
Potential
- 05
Courage
Formats & areas
One brand. Multiple ways to create impact.
01
AvailableCareer Spotlight
People, career paths and the stories behind CVs.
Explore format
02
AvailableService Spotlight
Founders, organisations, services and the people behind their offers.
Explore format
03
Coming soonCareer Agent
Personal support with professional positioning, job changes, application strategy, negotiations and career decisions.
Part of the growing platform
04
Coming soonTalking Cure
An open conversation format about work, personal development, turning points and stories people rarely tell.
Part of the growing platform
05
In developmentRecruiting as a Service
Flexible recruiting support for organisations — from search and outreach to process design and collaboration with hiring managers.
Part of the growing platform
06
In developmentConcept Development
Development of recruiting, content, community and platform concepts.
Part of the growing platform
07
In developmentInterviews and Content
Conversations, videos, podcasts and editorial content about people, work, entrepreneurship and development.
Part of the growing platform
Recruiting as a Service
Flexible recruiting support.
- 01End-to-end recruiting
- 02Active sourcing
- 03Candidate management and interviews
- 04Stakeholder and hiring-manager management
- 05Process optimisation
- 06Employer branding and storytelling
Experience & reach
Industries and region.
- IT and software
- Engineering
- Sales
- Manufacturing
- Professional services
Region: DACH and international
01 / Starting point
The problem
Careers and recruiting are often reduced to vacancies, CVs and metrics. The people, their backgrounds, their potential and the stories behind professional paths frequently remain invisible.
02 / Direction
The goal
Develop recruiting services, interviews, content formats and community offers that bring people and organisations together more authentically.
03 / Signal
Current state
The brand, its formats and its Recruiting as a Service offer are being built actively. The first interviews, content, platform ideas and collaboration models already exist and are being brought together under one brand step by step.
04 / Next
Next steps
- Publish interview and content formats regularly
- Present Recruiting as a Service more clearly as an offer
- Expand Career Spotlight and Service Spotlight
- Develop collaborations and partnerships
- Establish GOATRECRUTAINER as a central media, recruiting and community brand
This project is part of the growing btshq.online ecosystem.
Let’s build something meaningful.