Service Spotlight / Female Recruiting
Melanie Kleinhenz: How organisations genuinely attract women
FemaleForward, employer branding and the cultural work behind sustainable diversity.
Why this conversation matters
On recruiting women, employer brands, modern working models and more humanity in talent acquisition.
Melanie Kleinhenz connects recruiting and employer branding through a clear question: how can organisations reach women — and what culture do they actually need to live to do so?
The conversation follows her professional journey, the creation of FemaleForward and topics ranging from application processes and flexibility to leadership and long-term appeal.
Watch the full conversation
The full conversation.
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YouTube / 2:39:43
Wie Unternehmen weibliche Talente wirklich gewinnen – Melanie Kleinhenz von FemaleForward
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In this conversation / 08
Topics that open up the path.
Verified chapter markers take you directly to the relevant point in the published video.
- 00:00
Melanie und der Weg ins Recruiting
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Fachkräftemangel und falsche Anforderungen
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Wie FemaleForward entstanden ist
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Frauen im Berufsleben und moderne Arbeitsmodelle
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Welches Problem FemaleForward lösen will
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Sichtbarkeit, Employer Branding und Corporate Influencing
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Kommunikation, Leadership und moderne Führung
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Für welche Unternehmen FemaleForward geeignet ist
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Deeper context
What becomes visible in the conversation.
01
Recruiting processes from a human perspective
The published chapter structure addresses frustrating application processes, unclear responsibilities, KPI pressure and the role of hiring managers.
02
Appeal for women
FemaleForward connects targeted talent acquisition with diversity, flexible working models, visibility and an employer brand that has to be lived in everyday work.
What can you take away?
Key ideas.
- 01
Modern employer brands need intelligible processes and a culture that is lived.
- 02
Part-time work, flexibility and efficient work belong in the discussion about women’s careers.
- 03
Visibility, corporate influencing and authentic communication can make employers more tangible.
- 04
FemaleForward is aimed at organisations that want to attract women deliberately and build diversity sustainably.
Editorial summary based on the published source
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